Saturday, 13 June 2015


Gods. First ever mentioned in Janice Dulcet’s 1943 tome, ‘The Gods: A New Concept for a New Age’. She came up with some bonkers notion that there were a bunch of bloody people in the sky, looking down on us, and deciding everything that happened, would happened, or had happened. For some reason or other, people took her seriously, mostly because what she said had been common discourse for about six thousand years before that. This book was not the first, but in some ways not the first, book written that coincided so completely with the view of most of the people in the world that it started, or at the very least, almost started, or at the most failed to start, a trend of books selling simply owing to their capacity to be completely unchallenging in their views. Books such as Matheson’s ‘We Breathe’ (1950), a book detailing the possibility that humans inject oxygen and expel carbon dioxide, and ‘Food Goes Into Us’ a chronicle of man’s ability to eat food and drink water, written by David Ainsworth in 1954, a period during which it was rumoured that bread and butter were so scarce that the phrase ‘it was bread and butter’, was phased out according to law, and replaced with ‘it was oxygen’, but the phrase failed to catch on, mostly because nobody knew what oxygen was, and only the sudden word-of-mouth success of the book ‘We Breathe’ written four years before managed to affect anything and defuse the situation. Whether a situation had even started was debatable. The point? That even in an age of posterity and language more stout and honourable than carrots, there were still misinformation spreaders and plastic ventures, all designed to weave a web of mischief and deceive the owners of the chromium gadgets that so defined that time.